Ufone & zong particularly, mobilink up to some extent & warid quite often. All the telecoms operators are sharp competitors not by just the specific brands & tariff they offer but also in electronic media advertisements. Lately i came through the advertisements of ufone & zong. the recent entries makes me feel that there is nothing about convincing & persuasion with that product add but was just a taunting documentary. Although Ufone maintains its sense of humor by creating humorous adds which is the best part i like in it. These days Ufone & zong has captured most of the premiere add time in all major TV channels in Pakistan. it seems me that both the companies have acquired quite a healthy budget in this quarter for media adds. Dont it looks awkward to do extensive advertisement? or should i called it development in terms of media frenzy?

Ali zafar & telenor is no more associated with one another if we see inside latests in telecoms advertisement industry, this is when i switched on the TV a day before & noticed ali zafar performing in latest mobilink add. Is Ali zafar will be a loss for telenor? my answer will be no because now telenor have already acquired another brand girl “annie” which used to be a famous pop singer & a model. Telenor media campaign is however all about singing & dancing but it suits with the style of ali zafar. Now the same dose not suit with annie. anyhow lets see what new girl will do in future. Ali zafar is although a superstar in telenor media adds. he has performed & recorded many theme songs for telenor talkshawk media campaigns. One cannot forget him singing & dancing in talkwshawk advertisements. It is a fail idea to present him as a brand model in mobilink as he has already been used extensively in telenor. it will be a mismatch if he continuously signed add for mobilink.