Yellow journalism is the most notorious terminology in the media language & reffered to as a blot on the fair name of this profession. keeping in view the lowering standard of journalism in the developing systems, most of the people take this terminology synonymous for journslism as a whole but however very few of them know exect definition of yellow journalism & its intresting history.

Talking about the history of yellow journslism, it got fame in late 1880’s in america when industrial revolution was in full boom in the west. however after going by the history & relating it to the current situatoin. it is still not clear that what comes under the definition of “yellow journalism” and what are excluded form it. but however some aspects are clear that yellow journalism is somewhat with no sense of decency and respect for the rights of citizens, either public or private.the practice of yellow journalism involved sensationalism, distorted stories, and misleading images for the sole purpose of boosting newspaper sales. but here the question arises that did all modern newspapers hold the conons of yellow journalism? the answer is surely NO. therefore it will be convenient to devide the newpapers into three categories such as “quality press” “popular press” and “gutter press” or yello press.

Thus all those newspapers which knows the difference of hard and soft news and maintain this difference as a rule on its papers are quality newspapers. for example if a newpapers is turning a story about sex or crime into a sydney sheldon novel, then surely we can trem it folowing the yardstick of yellow journalism. but on the other hand if the same story is published just for the sake of information and education as a hard news then it shows the features of a quality press. similarly if this story is published for the sake of information with stress in very minute details on different dimensions then it is the attribute of popular press.