It is said that ” change is always good” so it also implies on society? social change in simple is to motivate the intended PEOPLE towards better life style, which ultimately leads to change in a community.though it is very difficult to bring change in society. there are several hinderance.  first of all these should be removed before launchung a change process. however it is not definate that change is always positive! in todays world of technology the negative aspect of change is sharply absorbing in societies, anyhow yet i am talking about pre-requistes of social change. so what should be the strategies before bringing change in particular segment? few are here that i consider worthy.

1) perpose of change?explaining the perpose, aim and objectives  of change, it  is important before driving towards briniging the change, it is essential for the target audience to know about what is the motive behind the change & how they get benifits from it.

2) knowing the existing lifestyle? keeping in mind the ground norms, values, behaviours and the overall social setup of the target locality.

3) knowing the hinderance lies between gaining better lifestyle?it is must to consider the prominent barriers lies in the way of change & development. they may be physical, psychological, social, religious or financial. all of them  shoud be studied before formulating strategies for social change.

4) venues of financial support?it is said that money open closed doors, so financial aid plays a vital role in change process.

5) selection of appeal?selection of appeal is directly related to psychological orientation of intended public, selection of appeal should be done carefully, keeping in mind the existing mental approach.

6) selection of communication channel?proper selection of media is very essential for a change compaign. it is important to make possible that the selected media is accessable to intended public locality.

 7) importance of feed back?it is necessary to identify the means that should be used to get feedback as how he feels about the change & comment how to impove the change plan.

08) proper planning?good planning is the cause behind the sucess of any project, so all the change strategies is properly planned in order to gain suitable results.