When we talk about shopping, every customer tends to find the most easiest, secure & quick way of trading. Yes! every one will go for what they consider easy & convenient. Online shopping in this regard is the most suitable buying trend that is going popular day by day. It’s an easy practice for buying and selling a number of products via internet. it saves your time as well as money, Particularly when i observe the scenario here at my country Pakistan. I realized that with the expansion of internet users, the trend towards online shopping is increasing. But however I believe e-trade concept yet needed to gain public awareness & acceptability. On the other hand there are some hurdles that lagging us behind in the race of E- commerce.

The most notable hurdle in the way of online trade is of E-commerce support from Pakistani banks. Unfortunately there is no financial institute in Pakistan that offer account i.e. “paypal” for online shopping or e commerce. So therefore there is no other option for Pakistani online buyers & sellers to trade products online via credit card. Literacy & lack of exposure to the internet is also a factor for the low trend in online shopping. But infact who is known about it (e-entreprenures) seems helpless due to the non availibility of online bank account. similarly limited sense of trust on online shopping portals is another threat. Here I must say that e-commerce carries tremendous potential at Pakistani market. so it’s the great need of time for e bankers as well as government to take necessary measures to open all the ways for internet users to explore & manage their shopping over the web easily.